Making them synonymous is as good as promoting UMNO and BN further, and which rightfully, they probably deserve it
If there is one thing the opposition parties need to learn quickly is to be more precise in their campaign messages during any election.
Haphazard and inconsistent communication has only brought them disastrous defeats in recent state polls.
And despite getting hammered, they have learnt nothing, but provide knee-jerk and shallow responses.
Instead of taking collective responsibility for their miserable failures, they instead blamed voters for making wrong choices and not turning up in droves to cast their ballot.
Insisting that a lower voter turnout is a sure advantage to UMNO/Barisan Nasional (BN) is just not acceptable anymore.
The fact remains that the entire opposition front has been communicating weak, untargeted, ambiguous and haphazard messages in their campaigns.
Take the IMDB and âcourt clusterâ issues as examples.
No Longer A Bane To UMNO
The oppositionâs insistence on badgering the two vehemently on their campaign trails had indeed backfired horrendously.
The opposition is practically perceived as equating UMNO members as being in cahoots with the âcourt cluster â.
Look, UMNO has close to three million-plus members and making an impression going around town and painting the entire party as being corrupt is just irresponsible to start with.
Take for example, there is a thief in a village who is currently facing various trials in the court of law.
Will it be logical to now blare the horns and say that the entire village consist of thieves?
While there could be a handful of villagers claiming the thief to be innocent, that doesnât translate into a free-for-all ticket to condemn the entire village as thieves.
There would definitely be retaliation and protest from the greater part of the village against those insinuating that they are in cahoots with the thief.
Now, this is exactly what is happening to the opposition for not analysing the psyche of the majority, and that is not only the village residents but the entire Malay majority.
Remember, neither Najib nor Zahid got a single vote in the various state and by-elections since 2018, well, because they were not the candidates, and yet, the opposition is rattled.
Clearly, the opposition leaders are stubborn and stuck deep into a single issue and look like they are desperately trying to just maximise and recycle a failed message.
Forget not that Najib is not UMNO and UMNO is not Najib.
Making them synonymous is as good as promoting UMNO/BN further, and which rightfully, maybe they deserve it.
The oppositionâs âbig tentâ has turned into a âbig topâ of a circus, fit for entertainment purposes only. – New Malaysia Herald
Narinder Pal Singh is a New Malaysia Herald reader. This is the opinion of the writer and does not necessarily represent the views of the New Malaysia Herald.